About overview
WPBakery Page Builder plugin is a powerful drag-and-drop plugin for WordPress, allowing users to create stunning websites without coding. With a user-friendly interface, pre-designed templates, and customizable elements, it streamlines page building. It supports both frontend and backend editing, making design effortless. Compatible with most themes and plugins, WPBakery enhances flexibility. Ideal for beginners and pros, it boosts creativity while saving time.

WPBekery plugin
WPBakery, formerly Visual Composer, is a drag-and-drop page builder plugin for WordPress websites. It lets you create custom page layouts, content elements, and more without needing any programming knowledge.

WPBakery Page Builder plugin was rebranded in 2017, separating from Visual Composer, which evolved into a standalone website builder. Now, WPBakery functions exclusively as a page builder, widely used in ThemeForest and CodeCanyon themes for easy customization.
Once installed, it transforms the WordPress editor into a user-friendly visual design tool. With its drag-and-drop interface, users can effortlessly add, edit, and arrange elements on a page, enabling complete customization without coding skills.
Top Features
WPBakery earns a 4.0 out of 5 for its features.
Here’s why:
- Its drag-and-drop interface makes designing pages easy, even without coding skills.
- The plugin offers extensive customization, but the absence of inline editing and right-click functionality can be limiting.
- While packed with design flexibility, complex layouts may impact page speed, requiring optimization.
- The lack of some advanced editing conveniences prevents it from achieving a perfect score.
For those seeking a versatile, feature-rich page builder, WPBakery is a strong choice, though users must balance flexibility with performance considerations.

Pros and Cons
Pros | Cons |
---|---|
Easy-to-use drag-and-drop interface | Can slow down website performance |
Supports both frontend and backend editing | Not as lightweight as some modern builders |
Comes with a variety of pre-designed templates | Learning curve for beginners |
Compatible with most WordPress themes and plugins | Shortcodes remain if the plugin is deactivated |
Regular updates and strong community support | Requires a premium license for full features |
Extensive customization options without coding | Limited flexibility compared to newer builders |
Easy of Use
I rate WPBakery’s ease of use at 3.7 out of 5.
Here’s why:
- It offers both frontend and backend editing, catering to different user preferences.
- The backend editor can be overwhelming for beginners, especially compared to more intuitive alternatives like Elementor.
- While the setup is straightforward, it requires manual activation for posts through the role manager settings.
If you’re willing to invest some time in learning, WPBakery is a powerful and flexible page builder. However, if you prioritize ease of use, other options might be more beginner-friendly.

Posts Page
With the role manager, you can control who has access to WPBakery Page Builder plugin, making it ideal for websites with multiple contributors.
To begin designing, go to Pages or Posts > Add New, and you’ll find the WPBakery interface ready for use, allowing you to build layouts effortlessly with its drag-and-drop functionality.

Despite some limitations, WPBakery Page Builder plugin remains a capable and adaptable tool for detailed page editing.
Here’s my take:
- The plugin’s responsive design features ensure pages look great on all devices.
- While there are many customizable templates, optimization is essential, as complex layouts can slow down page load times.
- New users might find the backend editor more challenging and should spend some time exploring the tool before diving into more advanced editing.
- There are also add-ons available to expand the plugin’s capabilities, including options for SEO, social media integration, and WooCommerce.
Summary
In conclusion, WPBakery Page Builder plugin is a robust and feature-packed page builder plugin for WordPress. It has become a popular choice for both beginners and experienced users due to its intuitive drag-and-drop interface, allowing anyone to create complex layouts without needing to write code. The plugin supports both frontend and backend editing, offering flexibility for different types of users.
One of the standout features is its responsive design tools, ensuring that the websites you create look great on all devices. With a wide range of pre-built templates and customization options, WPBakery gives users the ability to build highly personalized and visually appealing websites. However, despite these impressive features, the plugin does have a few drawbacks. Complex layouts can sometimes cause slower page loading times, requiring ongoing optimization, particularly for larger websites.
Additionally, while the interface is generally easy to use, the backend editor may feel overwhelming to beginners, making it essential for new users to invest time in learning the tool. The lack of inline editing and right-click functionality can also be a challenge for some users who are accustomed to more intuitive editing tools.
That said, WPBakery is still a solid choice for those seeking a flexible and powerful page builder. With numerous add-ons available for SEO, social media integration, and WooCommerce, the plugin can be tailored to meet the needs of various types of websites. Ultimately, WPBakery Page Builder plugin is an excellent option if you’re willing to balance customization with the need for optimization and usability.